Geographical Indication (GI) Tag research of Silver Filigree (Chandi Tarakashi) of Cuttack (Odisha, India)
Research, Strategy
(On behalf of the Department of Handloom, Handicraft & Cottage Industries)
The absence of a GI protection framework presented significant challenges for artisans in specific regions of Cuttack. Without adequate protective mechanisms, unauthorized use of regional appellations and product imitation occurred, resulting in economic disadvantages and deceptive market practices. To address this issue, a comprehensive investigation was conducted, establishing an intellectual property case statement, with impact assessment performed using multiple evaluation criterias:
- As a means to preserve traditional knowledge and traditional cultural expressions: The GI designation serves as a critical safeguard for the intangible cultural heritage embedded within Cuttack's Silver Filigree, protecting geographically-specific techniques and cultural significance inherent to this centuries-old artistic tradition.
- As a factor of rural development: Implementation of GI protection for Silver Filigree functions as a socioeconomic development mechanism, fostering regional economic vitality through recognition and enhanced income generation opportunities while strengthening community resilience through traditional livelihood preservation.
- As a factor of pride and recognition: Practitioners perceive the craft as a manifestation of social prestige and generational continuity, with GI recognition reinforcing the perception of ancestral skill transmission as a venerable cultural inheritance.
- As a factor of craft differentiation: GI designation confers distinctive market positioning for Cuttack Silver Filigree relative to comparable traditions such as Karimnagar Silver Filigree, emphasizing its unique attributes, design complexity, and historical provenance to consumers prioritizing authenticity.
Full Statement of Case here.