Geographical Indication (GI) Tag research & documentation of Silver Filigree (Chandi Tarakashi) of Cuttack (Odisha, India)
Research, Strategy
(On behalf of the Department of Handloom, Handicraft & Cottage Industries)
Geographical indications as differentiation tools in marketing strategies, from mere source indicators to brands: Studies indicate that commodity-dependent economies tend to face two closely-related problems: price fluctuations and a long-term decrease in international prices. This GI tag for Silver Filigree of Cuttack acts as a universal mark to establish the presence of the craft in the national and international market, to actualize its potential and reach greater heights while taking along with it the 600+ families associated with the craft.
Geographical indications as a means to preserve traditional knowledge and traditional cultural expressions: The GI tag serves as a crucial means to preserve traditional knowledge and cultural expressions embedded in Cuttack’s Silver Filigree. By recognizing and protecting the craft’s specific qualities tied to the geographical location, the GI tag safeguards centuries-old techniques, designs, and cultural significance associated with the art form.
Geographical indications as a factor of rural development: The GI tag for Silver Filigree in Cuttack became a catalyst for rural development. By protecting the interests of local artisans, it fosters economic growth within the region by prociding the artisans with recognition and income. The craft, deeply rooted in the rural society, becomes a source of livelihood and community empowerment.
Geographical indications as a factor of prideand recognition: The artisan families engaged in the Silver Filigree craft regard their craft as a manifestation of social status, skill, and honor. This acknowledgment imparts to artisans a sense of transmitting the enduring craft from their ancestors as a divine endowment.
Geographical indications as a factor of craft differentiation: The GI tag for Silver Filigree in Cuttack gives the craft a distinguished brand identity, compared to it’s counterparts like Karimnagar Silver Filigree because of its unique qualities, intricate designs, and historical roots, attracting consumers seeking authenticity.
Full Statement of Case here.